Il senso dello stile

“If design is the figurative act of transformation that carries an idea from its conception to its material form, fashion clearly belongs to it. Creating fashion is, in this sense, a design process: in both fields, the stages of transformation, the methods and the expressive tools proceed in parallel. In both, there is research into form, into materials, into the ornamentation of materials, invention, the creative act, expression through words and drawings, ergonomic assessments and verification through industrial resources. The relationship between ideation, design and production is exactly the same. Only the expressive medium changes”, Gianfranco Ferré.