Gianfranco Ferré. Lessons in Fashion

This volume is the first to reveal, in a comprehensive way, the fashion ideology of one of the most renowned Italian designers. Known as the architect of fashion – he graduated in Architecture from the Politecnico di Milano – Gianfranco Ferré delivered hundreds of lectures in academic institutions around the world throughout his long career. These lectures, now preserved, are collected in this book together with an unpublished selection of sketches and photographs, offering a direct, original and authoritative insight into his vision of couture.

“Fashion is logic, method, system. It is work. Indeed, fashion involves many different kinds of work: that of the draftsman, the dressmaker and the tailor, the artisan, the technician... Enthusiasm and dedication are needed. And curiosity, in the sense of a continual search for stimuli. And culture in the sense of an understanding of other people’s experiences, of the expressions of human knowledge, of different horizons and the most varied ways of life. A brief word of advice? Explore and experiment, work and know exactly what you want. And above all, never forget that fashion is also a dream”, Gianfranco Ferré.