03/10/2015 04/01/2015

The White Shirt According to Me.
Gianfranco Ferré

Palazzo Reale / Milano

Gianfranco Ferré Foundation

The White Shirt According to Me.<br>Gianfranco Ferré

The exhibition “The White Shirt According To Me. Gianfranco Ferré” is organized and produced by Palazzo Reale and the Gianfranco Ferré Foundation in collaboration with the Prato Textile Museum, from March 10th to April 1st 2015. The exhibition is promoted by the City of Milan, Department for Work Policy, Fashion and Design and Department for Culture,

concept

The exhibition The White Shirt According to Me. Gianfranco Ferré is curated by Daniela Degl’Innocenti as the second iteration of the eponymous exhibition held in 2014 at the Prato Textile Museum, and concluding with a third and final stop at the Phoenix Art Museum. The exhibition celebrates the talent of one of the most significant figures in international fashion and is conceived to highlight Gianfranco Ferré’s sartorial and creative poetics.

The exhibition guides visitors through various interpretative approaches to the discovery of the white shirt – a true paradigm of Ferré’s style – highlighting its most innovative design elements and its countless, captivating interpretations. A constant presence running like a red thread throughout his career, the white shirt was described by the designer himself as “a sign of my style” or “the contemporary lexicon of elegance”.

Designed to emphasise the different visual languages through which the universe of the shirt has been read, deconstructed, and reshaped, the exhibition path plays with the suggestion and enhancement of diverse elements accompanying the garments on display: drawings, technical details, sketches, photographs, advertising and editorial images, videos, and installations.

Video by 4friends film

“A combination of tradition and innovation is what originally triggered the Ferré white shirt, setting the story in motion. Tradition in the form of the men’s shirt is, ever-present and encoded element of the wardrobe. This tickled my fancy for invention, incited my propensity for rethinking the tenets of elegance and style in an interplay of pure fantasy and contemporary design. Read with a sense of glamour and poetry, freedom and energy, the formal and quasi-immutable white shirt took on an infinity of identities, a multiplicity of inflexions. To the point of becoming, I believe, a must of modern-day femininity”.

Gianfranco Ferré, notes.