Storie di Moda.
Campari e lo stile

The exhibition highlights Campari’s ability to tell its own story and convey its contemporaneity across more than 150 years of history, with a sophisticated approach that remains consistent over the decades while keeping pace with the times. Evocative and suggestive power becomes the brand’s primary means of communication, expressed through graphics, posters, commercials, and engagement with the worlds of art and cinema, establishing Campari as a unique presence. Davide Campari is among the first Italian industrialists to recognise the potential of advertising, developing a philosophy based on significant collaborations with the leading artists and designers of his time.

Curated by Renata Molho, the exhibition unfolds through advertising sketches, photographs, graphics, garments, magazines, and accessories. Divided into four thematic sections – Elegance, Shape and Soul, Futurisms, and Lettering – it brings together works from the archives of Galleria Campari with loans from fashion houses, museums, and foundations. Among aesthetic and symbolic references, formal and chromatic juxtapositions, the exhibition presents original works created for Campari by Fortunato Depero, Bruno Munari, Marcello Dudovich, and Franz Marangolo, alongside creations and sketches from the Gianfranco Ferré Foundation and sculptural garments from the Roberto Capucci Foundation.