12/06/2019 29/09/2019

Romanzo Breve di Moda Maschile

Museo della Moda e del Costume, Palazzo Pitti / Firenze

Fashion and Costume Museum

Romanzo Breve di Moda Maschile
The Gianfranco Ferré Foundation is participating in the exhibition "Romanzo Breve di Moda Maschile" (A Brief Novel of Men's Fashion) organised at the Museum of Fashion and Costume of Palazzo Pitti from June 12 to September 29, 2019. The exhibition also marks the establishment of a permanent collection, the publication of a book/catalogue, and the celebration of the thirtieth anniversary of Pitti Immagine.
concept

On the occasion of Pitti Immagine Uomo no. 96, the Fondazione Pitti Immagine Discovery presents Romanzo Breve di Moda Maschile, an exhibition organized in collaboration with the Gallerie degli Uffizi that stages thirty years of menswear – from 1989 to today – seen through the lens of Pitti Uomo. Page after page, Olivier Saillard narrates, in the spaces of the Museo della Moda e del Costume at Palazzo Pitti, the history and evolution of menswear, intertwining Made in Italy with Guest Designers, the talents of the contemporary international fashion scene with the experiences of major apparel entrepreneurship. The project is dedicated to the memory of Marco Rivetti, President of Pitti Immagine from 1987 to 1995. Romanzo Breve takes shape as an exhibition, a permanent collection, and a book/catalogue, celebrating the thirtieth anniversary of Pitti Immagine.

Gianfranco Ferré Menswear jacket, exhibited in Romanzo Breve di Moda Maschile, Palazzo Pitti, Florence, 2019.

Credits

Partners

Organised by: Fondazione Pitti Immagine Discovery
Curated by: Olivier Saillard
In collaboration with: Ministero per i Beni e le Attività Culturali, Le Gallerie degli Uffizi

Florence Centre for Italian Fashion and Pitti Immagine, with the special support of the Ministry of Economic Development, ITA-Italian Trade Agency, and with the contribution of Fondazione Cassa di Risparmio di Firenze and under the patronage of the Municipality of Florence.

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